BA 101 Introduction to Business
Provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. Includes: business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives and the dynamic roles of management and staff. Incorporates aspects of team interaction and continuous process improvement. Provides the opportunity to explore the Internet and information technology relating to business operations.
Prerequisite
Prerequisite:
WR 095 College Writing Fundamentals with a grade of C or better.
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Define commonly used business and economics terminology. Describe the functional areas of any business organization. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations. Describe the components of a business plan. Prepare a basic business plan. Explain the importance of ethics in business.