BA 223 Principles of Marketing
Provides a general survey of the nature, significance and scope of marketing. Emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.
Offered
Offered Fall and Spring
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution. Master business marketing tools necessary to execute a marketing plan for a client, including social media. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.