BA 249 Retail Management
Introduces students to retailing and provides an understanding of the types of businesses, strategies, operations, formats and environments through which retailing is carried out. The course takes a multi-disciplinary approach to consider the process and structure of retailing. Retailing topics to be covered will include: planning, research, consumers' behavior, store design, merchandising strategy, management strategy, promotional strategy and pricing strategy. The global dimensions of retailing as well as the relationship between retailing and our society will be stressed throughout the course.
Notes
Lower Division Transfer (LDT) Course
Outcomes
Upon successful completion of this course, students will be able to:
Identify and evaluate retail merchandising and pricing strategy. Discuss marketing communication strategy for retail customers. Compare and integrate technology and its globalization impact. Describe effective retailing practices in medium to large size retail businesses.