SMT 112 Social Media Marketing & Info
This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.
Notes
Career Technical Education (CTE) Course
Outcomes
Upon successful completion of this course, students will be able to:
Understand the importance of monitoring and responding to the social media community that forms around the message or lack of messages. Formulate and implement a social media marketing plan. Explain and understand how different organizations within the same market utilize social network to share or market information and ideas. Describe how social network can influence political movement or decision.