AREC 214 Farm Direct Marketing
This course covers basic principles of marketing agricultural products directly to consumers. Students learn how to develop and manage on-farm and online sales, farmers market stands and community supported agriculture (CSA) ventures. Case studies of local businesses are used for hands-on learning about real-world issues and opportunities.
Prerequisite
Recommended:
AREC 213 Starting an Agriculture/Horticulture Business,
AREC 221 Marketing in Agriculture
Notes
Career Technical Education (CTE) Course
Outcomes
Upon successful completion of this course, students will be able to:
Plan production of crops and/or livestock products according to marketing strategy. Advertise, price, and present farm products effectively. Integrate direct marketing strategies into an overall farm business plan. Know about regulatory issues around farm direct marketing.